In a knowledge-based organization, a storyteller can serve as a linchpin for enhancing presentations and fostering meaningful connections with audiences. By weaving narratives into presentations, the storyteller transforms complex information into engaging stories that resonate with listeners on a human level. These stories not only convey data and insights but also evoke emotions, making the content more relatable and memorable. The experience the storyteller takes from the performing arts, can be easily applied here

A storyteller assists in structuring presentations in a cohesive narrative arc, guiding the audience through a journey of discovery and understanding with empathy at its core. 

Moreover, the storyteller helps tailor presentations to diverse audiences, understanding their unique perspectives and interests. Additionally, the storyteller infuses presentations with authenticity and passion, enabling the organization to connect with its audience on a deeper level. By sharing stories that reflect the organization’s values, successes, and challenges, the storyteller builds trust and fosters stronger relationships with stakeholders, driven by empathy and a sincere desire to connect.

The trainings we designed give storytellers the opportunities to use their skills in improving the skills of professionals active in other fields.

The Challenge:
The challenge is that knowledge based organisations often do not know how to share this knowledge with a wider audience. As we are often talking about for example climate change institutes, organisations focusing on sustainability or human rights organisations, it is really important that their message is heard.

Target Groups/Clients:
The direct target groups are storytellers and other artists that would like to use their creative skills in other sectors. The secondary target group are the staffs of knowledge-based organisations, like institutes dealing with sustainability, economic board, governmental organisations and universities.

Solutions:
Knowledge based organisations can benefit from the art of storytelling. By teaching them the basic tools how to create and present their story, they immediately feel that the can easily engage with a wider audience and improve their call for action.

Innovation:
Involving empathy, derives from the art of storytelling in a presentation is rather innovative. Though we see this movement already for a longer time in the political arena, knowledge-based organisations are a bit reluctant in using these kinds of techniques, as they might feel biased. However, the way we offer these trainings, with an extra focus on authenticity, supports them to pass the threshold.

Impact:
The impact of this project is that organisations can share their message way better with an audience, in order to call for action and – sometimes- to change behaviour. It is important to notice that we only deliver these trainings to knowledge based organisations, preferably NGO’s

Project Website:
https://storytelling-centre.nl/en/training-2/

Organisation
Jasmijn Snoijink
https://storytelling-centre.nl/en